Content the “King” and Marketing the “Queen” – Their importance in Digital Marketing

Content is very important in any digital marketing strategy be it Search Engine Optimization or Social Media Optimization. Content is what puts value to the product or service you offering through your website, social media platform or any other medium to your relevant audience.

It is the core thing which attracts, educates and engages your audience with what you’re offering. If you want to promote your business, if you want to drive sales, generate leads for your business you need quality content. Content comes in various forms – textual, graphic, video, audio (podcasts) or any other interactive element on a website or any other digital medium.

Think of a water bottle as the medium and water in the bottle as the content, if you give an empty bottle to a person when he is thirsty it will be of no use and so as the medium without content it will be of no use.

“Content is King”, this phrase truly emphasizes the importance Content plays in the digital marketing strategy and in the online world.

Now, let us see what importance (just a few important ones) does Content have in a marketing strategy.

The Importance of “Content” in Digital Marketing

Marketers, individuals and business are putting a lot of effort in creating quality content as it has become a vital element in pushing business towards growth. Below are some key reason why it has become so much of an importance.

·        It tells your audience what you’re giving

Content is what makes people gather knowledge about. People come looking for something to fulfil their needs and queries in the internet and the content is what is presented infront of them as the “solution”.

 

Through content you can inform people what you’re offering. Your quality content will be presented to your audience whenever they need them. And it will stay there on the internet forever as they don’t have a life expectancy which means throughout the years numerous people will be looking at your content only if you’re providing quality content.

 ·        It helps in generating sales/leads

The goal to put up content in the internet is to gain something from it. The gain might be to make your audience as customer or maybe to generate leads from it, either way in the end you want to gain something from it and that will be possible if you’re going to provide good “content”. You can see that how important content is in marketing as by providing something you’re earning something in return.

 ·        It helps in better marketing

We know how important role “Content” plays in effective marketing campaign. The main focus on will be to create a content which will drive people through the sales funnel. Content is important in organic marketing – SEO, as it includes ranking pages and making aware of your product/service to the audience. In PPC, ads draw traffic and the traffic goes to the landing pages and the landing pages is filled with quality content.

 

Content not only helps in better marketing but also it will help you make a good reputation in the internet if you create good quality content.

We know now the importance Content has in uplifting your business and it is the King in digital marketing but the question now arises is that “Who is the Queen in digital marketing?”.

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If Content is king then it has to be Content Marketing the queen in digital marketing. In the digital world, content is king as it educates and gives values to people, content marketing on the other hand the medium which directs the content to the right audience with the help of a good content marketing strategy.

In basic language, content marketing is the creation of effective strategy in distributing content to the right audience. “Content” and “Content Marketing” go hand-in-hand as one plays as the value giver and other distributor of content.

Marketing Content in the right strategic way is very important. Content Marketing is also an important marketing element in digital marketing, let’s know how.

“Content Marketing” and its importance

A strategic content marketing and business process will help to focus on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience and ultimately drive profitable customer action.

Your goal is to make human connection and with the help of creating good quality content you will be able to do so properly. By providing good quality content t will help in resonating with people who needs guidance or help. And in order to drive those help to reach the right audience you need Content Marketing as the medium to do so.

In order for growth you should be focusing on providing and creating good content as well as well putting equal efforts in Content Marketing.