SEO or PPC: Which strategy is good for your business? (Answered)

When you’re doing business in the online world, it is important that your products or services you’re offering reach the eyes of your potential customers. The solution is by ranking high and marketing your product/services to the top of search results page. With the help of a good digital marketing strategy that suits your needs will take you towards success.

Now, when it comes to digital marketing strategy, people often ask this question “SEO vs PPC, which one should I go for?”

The core difference between them is that, in PPC you’re paying money to make your way to the top of results page and in SEO, you’re doing organic (non-paid) practices to rank your way to the top.

For many businesses, it keeps them wondering, especially if that business is just starting that which one will be a better strategy. In order to keep you out of dilemma, this article provides the walkthrough to this problem. So, read along we will discuss about the advantage and disadvantage of SEO & PPC as well as when you should use them.

Search Engine Optimization (SEO) and its Advantages & Disadvantages

The basic understanding of SEO will be that using this strategy you’re not paying money to place your website to the top of the results page instead you practice organic ways to improve your rankings.

Advantages of SEO

• ·        It is cost-effective because you’re practicing organic ways of optimizing your website so that the search engine can understand you and make you rank better.

 

• ·        SEO provides better ROI because you’re doing it the organic way.

 

• ·        SEO keeps your website stable in the long run if you optimize your website properly and write quality content.

 

• ·        You can target specific audience by targeting specific keywords in your website so that when those specific audience will search for those keywords your website will be in front of them.

 

Disadvantages of SEO

• ·        Organic SEO is a long process as it months and years to start seeing results of the hard works.

 

• ·        It is time consuming as you will be spending days and months optimizing your website because your website is never going to be 100% optimized due to the changing algorithms and stiff competition.

 

• ·        You need to have basic knowledge of CSS, JavaScript, HTML and PHP coding. It is not easy to do SEO on a website as apart from those coding languages you also need to be familiar with Technical and Content SEO.

 

Pay-Per-Click (PPC) advertising and its Advantages & Disadvantages

In PPC advertising you as an “advertiser” will pay the search engine each time your ad will be clicked by your potential customers. If you create relevant and targeted campaigns, search engine will reward with less charge on PPC.

 

Advantages of PPC

• ·        You will start seeing results – traffic, leads as soon as you start your PPC advertising campaign. This one of the best things about PPC.

 

• ·        It is much easier to learn comparing to SEO but of course you will learn it by spending lots of money experiencing advertising. You will also get support from Google to help you set campaigns.

 

• ·        You don’t have to worry about the everchanging world of search engine algorithms. No matter what the algorithms will be, you will be bidding to rank on top.

 

• ·        You can adjust your advertising as well as target specific keywords by bidding on them. You can estimate budget as well as results which means you will have total control on your campaign.

 

Disadvantages of PPC

• ·        You are going to spend a lot of money in advertising which is obvious as you will be bidding along with your competitors to rank top on results page. You will also be paying for each of your customer’s click to the search engine.

 

• ·        The ROI will depend upon how much you have wasted on advertising and how much you earned by selling your product/services. PPC is a short-term basis strategy, if you go for long term in it, you’re going to spent a lot of cash.

 

• ·        You might run out money if you go for growth through PPC as you will spending each time you want to sell something.

 

• ·        You can’t increase your brand awareness as once you’re done successfully selling your product/services you’re done and in place of you someone else will come and they will also repeat the same thing which means your customer might or might not remember you.

 

When should you go for SEO or PPC?

If you’re a new business and need quick results shouldn’t go for SEO because PPC will provide you with faster results. In the end it depends on your marketing needs and goals and understanding your potential customer and how they use the search engine, this will help you in choosing what’s best for your business, either PPC or SEO.

SEO is a long-term strategy which means you need to precisely plan out everything before even starting out your website whereas PPC can be implemented anytime even if you already have a website or is starting out depending on the availability of cash.

Our SEO services and PPC services

If you’re finding it difficult and time consuming to implement SEO and create successful PPC campaigns, consult our Suprams Info Solutions team of experts which help you with your digital marketing strategies to become a success in the online world and the best thing about us is that we provide affordable services with quality results and high ROI.

We are one of the leading Digital Marketing consultancy & service provider in Delhi, India. Our top priority to satisfy your marketing needs. We craft our search engine optimization service, Pay Per Click Management Services and pay per click services tailored to your marketing needs.

 

Feel free to enquiry more on www.suprams.com/