A good and
well optimized website will help your product/services to rank higher when
people will search for it rather than a website which is not optimized well.
Yes, it is true. We all know how much content is important for ranking higher
in the Search Engine Results Page (SERP) so as the design of that website which
contains the content in it.
It takes friction
of seconds to decide whether to continue consuming the content on the website
or to just leave it. And those friction of seconds will decide whether you will
be generating potential leads or you will be losing it.
The web
design and website development are very important aspect in digital marketing
because that is where all your content exists in the internet. If it is not
suitable for the people as well as the search engine, you’re going to be behind
your competitors, as well as your product/services, won’t be visible to your
audience.
In this
article we have compiled some of the best practices you can do to make your
website more suitable and engaging in order to grow your business. So, read
along.
8 Best Practices of Web Designing & Development for better Growth
- Website Loading Time
It has been found out that if a website takes more than 3 seconds of loading time users are likely to move out of that particular website. Now, you know how important it is to optimize your website loading speed.
More the time more the bounce rates and lesser the time, the more likely they are going to convert as well as stay on that page.
In order to decrease your website loading time you can – reduce the file size of the images in your site, reduce HTTP requests, improve your TTFB, optimize and compress your JavaScript and CSS files, use browser caches.
- Mobile-Friendly Site
More
than 50% of data usage in the internet comes from smartphones and 8 out of 10
users search for information through their mobile phones. Mobile phones are
handy tools and people can search for anything and at anytime comparing to
desktops and laptops.
Therefore, it is very important for a website to have a responsive design so that it can not only be view on desktops and laptops but also on smartphones and tablets.
If your web design is not mobile friendly you’re likely to lose a lot of traffic to your website. But make sure that all the information which the user requires and the site itself should have a better UI experience.
- Adding Breadcrumbs
Breadcrumbs
shows the user’s location in the website. It is a secondary navigation system
which shows the user on which webpage they are exactly in on the website.
This is required especially if a website has a lot of content in it. User can navigate to the initial point/page of the content they are consuming right now. Adding breadcrumbs also helps Google know better how well your website is structured.
- A clear Calls-To-Action (CTA)
There are two main objectives of making a good
website – first, to show what you’re offering and second, to generate potential
conversions like signup etc.
If you don’t have a clear, strong with the
right colour contrast CTA in your website which can grab the attention of the
user you’re not going to make them convert. The CTA should be placed in the
place where the human eyes can see directly after they visit the website.
You can place it on the top right of the website or maybe in other locations according to the design of your website. Don’t forget to put an attractive colour on it.
- Less Options on Navigations
Lesser the better to make decision quickly.
Options for the users means putting options on the navigation for the users to
navigate between pages and content.
Keep it minimalistic. The more the options, more will be the time to take decisions and you would not like to be dilemma if you were customer, right? So, decrease the options on the navigation.
Make sure you put the navigation of the top right corner it is more suitable for the user.
- Search Engine Optimized (SEO) website
The basic understanding about SEO is to
optimize content to rank higher by writing quality content and also targeting
keywords. But that doesn’t stop there.
SEO is also important for website design to rank higher as if it won’t be transparent to understand by the search engine, your website is not going to rank well.
In order to optimize your website, you can create an XML sitemap which will make it easier for the search engine crawlers to understand and analyse your content better. Sitemap will show the transparency of your content.
- The colour theme of your website
The colour of your website is important as it
shows how well your products and services are. Study shows that 90% of the
judgement of your website is based on the colour of it.
It is obvious that minimalistic is the better as it decreases the clutter in your website making it more transparent. Minimalistic design with the right colour theme on it makes better judgements in the human brain.
You wouldn’t like a website with too many colours that hurts the human eyes rather than website which has a better colour theme on it. Also, the colour of the website should be consistent in all pages.
One tip – in order to decide what colour to put go for the brand logo colour of your business. It will make it much more standard and stand-out.
- Social Media share Buttons
We know how important Social Media is for a
business to increase growth and awareness. So in order to make your website
increase its awareness you can insert your social media profile share button on
your website so that people can share your content through their social media
accounts.
It will help you to increase your awareness about what you’re offering. And make sure you write quality content worth of sharing and place those buttons where it won’t irritate or disturb your audience when they’re reading your content.
Final Thoughts
It is not necessary that you follow of it but first analyse
your website what is lacking and why is it not ranking then you implement these
practices. These are some helpful practices our team of professional Web Design
& Developers at Suprams Info Solutions have done
throughout their years of experience in the field of developing and designing
intuitive UI and SEO web design that has helped many clients in increasing their
website rankings.
We have been providing the best Web
Design and Development services in Delhi, India with satisfactory
results to our client’s needs. You can also do a free consultation to our team
of experts.
Our top priority is client’s satisfaction and the best thing
about us that we provide cost-effective services with the best results.
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